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Project Profile The Funnel project is a plugin designed for WordPress websites that allows users to create conversion funnels and organize their users based on the state they are in. This plugin provides a convenient way to track and manage user conversions, helping website owners improve their marketing strategies and achieve their conversion goals. With the Funnel plugin, users can easily create leads manually or automatically when new users register on their website. The plugin enables users to define different states within the conversion funnel and assign users to these states based on their actions or behavior. Users can also navigate through the conversion funnel by visiting different pages on the website, allowing them to progress towards the desired conversion goal. The recent addition of the referrer option in the Funnel plugin provides an additional feature that allows users to track and assign users to specific states based on the referral source. If users come to the website from a URL with a specific parameter, the plugin can automatically assign them to a designated state in the conversion funnel. Overall, the Funnel plugin is a valuable tool for WordPress website owners who want to optimize their conversion rates and effectively track and manage their users throughout the conversion process. By utilizing this plugin, website owners can gain valuable insights into user behavior, identify areas for improvement, and ultimately increase their conversion rates. Who Should Use The Funnel plugin is primarily designed for WordPress website owners who are looking to track and improve their conversion rates. It can be utilized by individuals, small businesses, and even larger organizations that rely on their website for lead generation, sales, or other conversion goals. Some potential users who can benefit from the Funnel plugin include: Digital marketers E-commerce store owners Service providers Online course creators Lead generation websites Why Use The Funnel plugin offers several advantages and benefits to website owners, making it a valuable tool for optimizing conversion rates. Some key reasons to use the Funnel plugin include: Improved Conversion Tracking: The plugin provides a convenient and efficient way to track and manage user conversions, allowing website owners to identify areas for improvement and make data-driven decisions to optimize their conversion rates. Easier Lead Organization: The plugin enables users to create leads manually or automatically when new users register on the website. Users can then organize and categorize these leads based on the state they are in, providing a streamlined approach to lead management. Progressive Navigation: Users can navigate through the conversion funnel by visiting different pages on the website. This progressive navigation feature ensures that users are guided towards the desired conversion goal and increases the likelihood of successful conversions. Referral Tracking: With the referrer option, website owners can track and assign users to specific states in the conversion funnel based on the referral source. This feature helps target users with personalized messages or offers based on how they arrived at the website. Easy Integration with WordPress: The Funnel plugin is specifically designed for WordPress websites, ensuring a seamless integration process. Website owners can easily install and configure the plugin within their WordPress dashboard, without the need for extensive technical knowledge or coding skills. How to Use Using the Funnel plugin in your WordPress website is a straightforward process. The following steps outline how to install and configure the plugin: Log in to your WordPress dashboard. Navigate to the "Plugins" section. Click on "Add New." In the search bar, enter "Funnel" and press Enter. Locate the Funnel plugin and click on "Install Now." Once the installation is complete, click on "Activate" to enable the plugin. After activation, you can access the Funnel plugin settings and configure the conversion funnel states, lead management options, and referral tracking settings according to your requirements. You can create leads manually or set up automatic lead creation when users register on your website. Assign users to different states within the conversion funnel based on their actions or behavior. Monitor user progress through the conversion funnel by tracking their page visits and assign them to the appropriate states accordingly. By following these steps and customizing the settings to fit your website's needs, you can effectively use the Funnel plugin to track and manage user conversions, optimize your conversion rates, and achieve your desired conversion goals.

Give Your Revenue Teams the Power to Know Everything, So They Can Do Anything. Uncover, prioritize and engage with demand on the 6sense Account Based Orchestration Platform, powered by AI. Today’s buyers are anonymous, fragmented and resistant meaning the majority of the buying journey happens in the Dark Funnel where anonymous demand signals are invisible to traditional marketing automation tools, and impossible to connect across disparate systems. The 6sense Account Based Orchestration Platform, powered by AI connects intent signals from every channel to help your revenue teams uncover, prioritize and engage with demand to help them generate more opportunities, increase deal size, get into opportunities sooner, and win more often. ​Capture intent signals from every known and anonymous source to fully understand the Account Based Buying Journey.

Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.