Hypertrade

It’s a common practice for the major brands to spend a huge sum of money to ensure brand visibility in the retail. It can be in the form of operational execution such as campaign activation, visual merchandising, POSM deployment etc. or in the form of compliance agreement with retail chains in terms of shelf space, product visibility and listing order. 1Channel provides you an end to end solution to track and audit status of all such activities and generate useful reports to take preventive and corrective actions.

Increased global competition makes it more difficult for companies to succeed in today’s marketplace. These organizations are now looking to drive more meaningful interactions with customers, channels, shoppers, and consumers to positively impact sales numbers. Historically, consumer products companies have had an overabundance of solutions across their front office. Accenture and Salesforce seek to address this business challenge by establishing a single system of engagement for sales processes on a single platform that integrates Salesforce capabilities with Accenture’s extensive experience within the consumer goods space. Plan and develop winning promotional campaigns with an overview of trade investments, spending, and profitability with Accenture Cloud Trade Promotion Management. Empower your management and field sales teams to help deliver more targeted and compliant promotions with Accenture Cloud Retail Execution.